
Without any sorrow, with some feeling of discontent, and with true apologies to my one and only subscriber, I'm closing this place down till further notice.
Shutdown
Posted January 28th, 2008 by userofmineGood SPAMmers are great psychologists
Posted November 4th, 2007 by userofmineI accidentally entered my SPAM folder in gmail, and my sight was immediately drawn by this title:
Hi, still sweating at your work?
Lesson number 1: draw attention by implicitly touching some subconscious need.
I was literally compelled to open the message. The dude's right (my thoughts went on an autopilot) - I'm working my ass of. Let's give him some credit and read what's he got to say. ... Continue reading »
Poocookie - how the Google cookie messes with our statistics and our Minds.
Posted September 17th, 2007 by userofmineWhat is the Google cookie?
For those of you who're new to the concept, a cookie is just a piece of info stored by a server on a user's computer for future reference. The Google cookie holds info regarding user preferences, and also a unique ID, so that a user search profile can be built on Google's servers. This is how Google created the personalized search. In this article I'm going to refer to a different Google cookie - the one that's created by Google AdWords.
x reasons, y ways, z methods, w things
Posted September 14th, 2007 by userofmineThese probably sound very familiar:
10 ways to do bla bla... 6 methods to make bla bla... 19 reasons why to bla bla... 43 things bla bla...
These are common "starting lines" of articles both on and off line, with clear deviance towards the on. Too common. These are the reasons you shouldn't use them: ... Continue reading »
Supplemental index for dummies
Posted September 12th, 2007 by userofmineI noticed that the subject of supplemental index of Google gets a lot of attention lately, and that many pieces of information are scattered around. So I decided to tidy things up a bit for you, as well as for myself for later reference. So, here it goes: ... Continue reading »
Online branding done right
Posted September 3rd, 2007 by userofmineI've stumbled into these two quite a lot lately.
- http://simpsonizeme.com/ - a funny tool letting people convert their pictures into simpsons. Burger King, harnessing the wave of Simpsons-the Movie, created this promotion campaign.
- http://www.cokezero.dk/ - a tool letting users create lines in famous movies scenes, and see how it would be like. Created by CocaCola to promote their new product, Coke Zero.
Recipe: take an already well established brand (this kind of promotion works best for these), add a useful and not that trivial online tool that turns to the wide public (something fun and "cool"), and you get ... Continue reading »
Why am I doing this? (or: the Internet as a source of pure evil)
Posted August 27th, 2007 by userofmineI've been pondering on this question for a long time already: what is the meaning of the Internet in our society, and more importantly - what will be its impact on evolution of the human race? I mean, look at what's happening with it, its totally crazy.
People are pulling away from nature for more than a century now. But recently, especially with the invention of the net, things get sharpened. People just loose themselves in this world of startups, endless amounts of junk information, advertising-money-making craziness. ... Continue reading »
The difference between men and women
Posted August 25th, 2007 by userofmineCheck out the following picture:

Israeli channel 2 made a reportage about search engine marketing.
Posted August 19th, 2007 by userofmineIt's everywhere. Even on TV. It's not news that its a hot market, but nowadays its beginning to hit the public. The Israeli channel 2 made a reportage about search engine marketing. Makes me wonder - have we reached the spot in time where the field ain't that "hot", too mainstream? ... Continue reading »