I've been pondering on this question for a long time already: what is the meaning of the Internet in our society, and more importantly - what will be its impact on evolution of the human race? I mean, look at what's happening with it, its totally crazy.

People are pulling away from nature for more than a century now. But recently, especially with the invention of the net, things get sharpened. People just loose themselves in this world of startups, endless amounts of junk information, advertising-money-making craziness.

I see it everywhere. As I recently work on social optimization for some of the clients I'm treating, I run into feeling this even more intensely and frequently. The endless amounts of social networks, people trying to make their identity online. Sometimes I get the feeling they're all online bots. People are loosing "genuinity", they cease being real, stop having feelings, don't understand even themselves, they become machines. Look at all the bloggers that write nonsense just for the sake of writing it (and possibly for getting the extra buck from their junk content), all the commenters that comment just to write something (and possibly steal some attention and maybe some back links)...

And there's the good old pure SPAM off course, automatically generated content, scrambled stolen mixed up duplicate content in form of junk sites/blogs/newsletters/emails etc. There's something pure about it actually - at least the person who creates it knows that he's spilling junk all over, and doesn't deny it by trying to impost for a creational thinker.

I am doing internet marketing. So, I cannot say I am not in the lot with all the other sinners out there. Actually, as part of my job I contribute to the junk generating machine, money making bullshit and the rest of it. So, why am I doing it? A good question, I've been asking myself for a long time now.

I am not better than the rest of the participants in the online industry, and I don't pretend to be. I, too, perform the occasional spam commenting, site breeding, and use "marketing" automated tools. But, together with that, a different side exists in me, one which is saying that I am doing wrong. I think this dichotomy actually exists in all of us to some extent, regarding many aspects of our lives. Yes, everyone often feels torn between two sides when its about a tough decision, when its about devising values according which we decide to live our lives.

Basically I'm not worried too much about it. As for me, I know that this inner fighting is part of life, it just pushes me forward and makes me into a better person. In a wider sense (a somewhat apocalyptic thought) - I'm sure nature has a way to fix itself. If we shit on this planet (and on each other) too much, we'll be "fixed" this way or the other. Again, I believe, its gonna happen for a purpose, and for the benefits of evolution.

Do you ever get that feeling
When the guilt begins to hurt
Seeing all the children
Wallowing in dirt
Crying out with hunger
Crying out in pain
At least the dirt will wash off
When it starts to rain
DM

inspirations: Year Zero, Matisyahu, Habanot Nechama.