It's everywhere. Even on TV. It's not news that its a hot market, but nowadays its beginning to hit the public. The Israeli channel 2 made a reportage about search engine marketing. Makes me wonder - have we reached the spot in time where the field ain't that "hot", too mainstream? That it's too widely known, and not regarded with all the juicy secrecy aspects as it used to be. I mean, they already teach it in widely known courses and stuff. One thing's for sure - optimization won't stay the way its today for long.