I accidentally entered my SPAM folder in gmail, and my sight was immediately drawn by this title:

Hi, still sweating at your work?

Lesson number 1: draw attention by implicitly touching some subconscious need.

I was literally compelled to open the message. The dude's right (my thoughts went on an autopilot) - I'm working my ass of. Let's give him some credit and read what's he got to say.

"The answer is quite clear. You’re squeezed as an orange, man, I can tell! But don’t get all freaked out, there’s plenty of people just like you. Do you know that an immense grow of people suffering from a sexual disorder is observed, it’s being counted by millions already. Why so? Life style dictates the rules. You’re a bread winner. The whole money making process is all yours. No wonder you tied."

Lesson number 2: dissolve the initial tension with soothing tapping on the back - you're not alone, don't feel bad, many people can relate to what you're going through. And guess what? I can, too. I'm your friend, and I can help you.

Ticks like a clock. What can I say? I had to read on.

"Plus, ecology, what you eat and what you drink. What you get? Too tired to go on. You’re now experiencing your sexual engine failure. No wonder no one is by your side any more, your girlfriend is on her way to pack up her stuff and bugger off."

Lesson number 3: If you want someone to believe you, you have to be ruthlessly honest. A life example: your boss had a bad hair cut and he asks you how does it look. If everyone nicely flatters, and you're the only one who's saying: "shit man, what did you do to your hair.." - who you think he's going to believe?

I could totally relate. My lifestyle is far from being healthy, let alone my personal life...

It goes on like this:

"But what would you say if I tell you that. I can provide assistance. Be your self medicator, feel renewed, feel you HAVE AN URGE FOR THAT and YOU CAN. And WE’LL BOLSTER. And I’ll bet it works."

Lesson number 4: Once you have them flat on their faces - walla! Provide a solution to all their problems, give them hope, and they're yours. Now it's time to cut to the chase.

"I’m sure you are acquainted with the word Viagra. bla bla bla"

I got really impressed by the copy skills of this dude. Really. Might try the SPAM folder again some time. After all, these people have to be very good in order to succeed, and you've got lot's to learn from them.

I'm still thankful for gmail's great spam filter though, no doubt.